The proof is in the pudding.
Or, as far as copywriting goes, it’s in the print.
From tourism to construction, fashion to fast cars, we’ve got copy covered.
So have a nose around our recent projects. You’ll find a range of styles, tones and tempo covering web content, blog writing, article writing, press releases and many other wordy delights.
Chatty and relaxed, corporate and commercial – we shape our copywriting to fit your business and its audience.
Virgin Media are brand superheroes. A strong tone of voice, solid personality and a reputation to die for. So when I was asked to regularly write their quarterly in-house magazine, I did a little dance. And it’s true – they really are a lovely bunch of people!
These guys take fine dining and posho living to another level. With restaurants, hotels and villas dotting the globe and a reputation to dribble over, they need sophisticated, smooth and effortless copy. Tiptop Copy was asked to write their Brochure, boasting their stunning, high-end collection of hotels and restarants across Britain and Ireland.
To view the brochure, click here.
Who likes ale? We do! We like it THIS MUCH. Which is why we're very pleased indeed to be be Hall & Woodhouse's go-to copywriter. No free samples as yet, but we live in hope...
Examples coming soon!
Farrow & Ball want sophisticated yet quirky copy. Witty, rich and intelligent. They want their words to match their exquisite wallpaper and paint. I work regularly with this unique company, producing copy that brims with style and confidence.
FJB's four seaside hotels have become local treasures. They have it all - history, luxury and jaw-droppingly stunning locations. They're swarve, elegant and because they're a family business, they're NICE. Which can be hard to come by. FJB asked Tiptop Copy to refine their tone of voice and write their glossy, 42 page magazine, Coastline. Soon to be printed and thumbed through, we can safely say it's a project we'd love to do again and again!
The magazine will be ready to view very soon!
Harbour Hotels are a collection of waterside hotels in Dorset, Devon and Cornwall. Being in a ridiculously competitive industry, they need their copy to be audience driven and void of flimflam. Tiptop Copy were asked to write their wedding brochures, as well as their very posh yearly publication, 'Harbour Hotels Collection'. It's always nice to see your words on glossy paper...
To view the magazine, click here.
Being annoyingly proud of the South Coast, I was keen to get my adjectives around this cafe's beautiful views. And luckily for me, their food is just as exquisite, so describing it was a joy. They wanted tantalising copy with a streak of class to match their super smooth website. I want the panfried fillet of seabass, please...
Percol make award winning coffees. They're good at what they do. So when they needed some fun packaging content, Tiptop Copy were asked to do the deed. They were happy, and so were we. The packaging is in print, so watch this space for images of our work...
With cocktails nicknamed Digga Digga Doo, Captain Coconut and Lola's Melons, this totally tropical bar and eatery needed their food menu to be just as quirky. We think we hit the nail on the head with 'The Big Kahuna'...
To view the full menu, click here.
GreenCup are 'out there' when it comes to coffee. For a start, once their coffee has been used, they pick the spent grounds up and recycle them into all sorts of cool stuff. It turns out a quirky company needs quirky copywriting, which is where we come in...
Oak Craft, based in the New Forest, manufacture bespoke oak garages, garden rooms and conservatories. Having commissioned a brand spanking new brochure, they wanted the copy to be just as pristine. So they enlisted Tiptop Copy to brush it up and make it flawless.
It's quite fun working for people who liken themselves to Anchor Man. Based on the South Coast, this creative agency makes hard work look laid back. With enough industry knowledge to sink Ron Burgundy's ego, this talented lot turn yawny brands into must-haves. As their regular copywriter for their clients, they thought they'd also get me to rewrite their website. So...I...DID.
For all of you green machines, this is an investment company with a conscience. As the UK's leading forestry investment provider, these ethical entrepreneurs have created a high-return investment in trees, which in turn helps to alleviate the demand on our natural rainforests. As their go-to copywriter, I write their quarterly newsletter as well as ongoing proofing and editing. If you've got a few grand to spare, I'd have a look at their website...
These people are brainboxes. They do stuff that make my mind boggle, like providing super-sharp estates information, from space usage to the latest technology in internal signage. So I was pleased to transform their complicated information into clear, straightforward copy. Just don't ask me to regurgitate what the intricacies of CAD...
This project was an irresistible challenge - to succinctly communicate what Positive do, which is basically EVERYTHING print and signage. To get to the bones of the company, I infiltrated the Positive offices and even found my way to their print facilities (getting lost in their warehouse for just a few moments...) Seeing firsthand what they do and picking the brains of their employees, I gained a comprehensive understanding of their workings and their personality.
It's always exciting to work with true entrepreneurs. Using their own patented technology, C6(n) have developed a groundbreaking event structure unlike anything else on the market. i worked closely with this pioneering company to establish a highly professional, confident and clear tone of voice. Their website copy now explains their products effectively and persuasively.
Have you ever seen a Willy Walnut? If you did, it would most certainly have a pencil in its hand…this creative critter provides bespoke wedding stationery, artwork, cards and invitations. i created Willy’s tone of voice and provided fun, quirky, SEO website copy to give them a lead in the Google race.
These guys are responsible for some of the UK’s most sophisticated beach huts and outbuildings. But it’s a competitive industry, so they need to make their mark. i gave them SEO website copywriting to bump them up on Google. I also made their words speak directly to their target audience, clearly and persuasively. They were happy, so I was asked to write their leaflets and press release, too. Job done.
I love this exclusive tableware brand. They merge beautiful artwork with gorgeous tabletop accessories, working with some of our favourite artists including the jaw-dropping Michael Angove. Avenida Home wanted sophisticated, creative, elegant copy that would effortlessly bolster their exquisite products. Working across their marketing campaign, I delivered on every count.
Triple H are pretty darn cool. They make head-turning bespoke motorbikes from scratch, and their level of expertise is, quite frankly, intimidating. So obviously they need super-sharp, cutting-edge copy. I honed their tone of voice and provided SEO website copy to do justice to their skills. I then helped them launch their business with a smooth marketing campaign including press releases, leaflets and mailshots. They made a big enough bang.
Healthcare Installations are a true expert in their field, providing installations for the major private hospitals in London. They needed sharp, professional, welcoming copy, but wanted it fairly low-key and unimposing. The result was simple: professional, babble-free copy that’s to the point. They were pleased.
This wedding dress company custom-design and make their frocks, and get their brides-to-be stuck in with the design process. I created their tone of voice and gave them professional, sophisticated copy that’s chatty and warm. I now work regularly with Leya Marini providing copy for their website, blog posts, press releases and brochures.
This fantastic company is run by two-times World Tree Climbing Champion extraordinaire, Josephine Hedger. As somewhat of a celebrity in her field, her company needs to look ultra-professional and highly knowledgeable of all things woody (she’s allowed me to use this word). I created website copy to give Arbor Venture a lead on Google and generally make them sound better than their many competitors.
With the owner’s many tree climbing medals, Arbor Venture Training is a well-known face in the industry. I was asked to create lively, professional, SEO driven copy to entice prospective candidates away from Arbor Venture’s many competitors. After my input, there’s been an increase in customer interest. Yay.