Customer interest – your copy is the clincher.

Like a lot of companies out there, you’re probably preoccupied with producing the glossiest brochures, flyers and leaflets and will quite happily throw fists of money at them...

And why do you invest so much money in the quality of print and design? Because you want them to look dazzlingly good. But what about the copywriting?

Please don’t say “oh, I’ll write it tonight after dinner.”

Brochures/flyers/leaflets Intro Image

Inform and entertain with captivating copy

Your marketing material’s copywriting needs to be as good, if not better, than the glossy front cover and high resolution images. If your copywriting is peppered with punctuation errors, grammatical mistakes and is dull as dishwater, then your customers are likely to basketball-shoot your work of art into the dustbin.

Corporate brochures, flyers and leaflets are designed with one thing in mind – to communicate your services or products to your target audience and inspire them to get in touch. A good copywriter will craft copy that directly appeals to your customers, delivering your message concisely and methodically, subtly persuading them to do what you want them to do.

If you'd like to sharpen up your printed marketing material, click here to get in touch.